First post — what this site is and why I'm writing.
Dileep Konidela
I lead engineering teams working on personalization and recommendation systems. I write about how systems behave once many small decisions start compounding — and lately, what happens when those systems start to remember.
Writing All posts →
I built a consumer simulation with three very different synthetic people. All three converged on buying the same drip coffee for 80+ consecutive days. The memory system had created an echo chamber.
Projects All projects →
Personal site built with Astro, deployed to GitHub Pages on a custom domain.
An LLM-based consumer simulation exploring how agent memory shapes future decisions — and how reflection format can create or break behavioral echo chambers.